HEATING UP LEADS
WITH GOOGLE LOCAL SERVICES ADS AND REAL TIME MARKETING
In the fast-paced world of HVAC services, reaching potential customers when they need you most can make all the difference. This is where Real Time Marketing's Google Local Services Ads (LSA) for HVAC businesses come into play. In this comprehensive guide, we'll take you through everything you need to know about Google LSA for HVAC, from what it is to what you can expect from Real Time Marketing's specialized services.
WHAT ARE GOOGLE LOCAL SERVICES ADS?
Google Local Services Ads are a powerful tool designed to connect local HVAC businesses directly with potential customers in their area. These ads appear at the top of Google search results when people search for services like HVAC repair and installation. They're designed to make it easy for customers to find and contact local HVAC businesses.
Google LSA offers a budget-friendly advantage for your HVAC business. You're charged only when a customer schedules a service call through the ad, making it a highly cost-effective way to expand your reach and secure high-quality leads. In contrast, traditional pay-per-click advertising charges you for every click, whether or not it leads to a booked service.
This is a sample of the average costs and rates of Local Services Ads and pay-per-click advertising for HVAC services:
| Air Conditioning Installation And Repair | Average Cost Per Lead | Average Click-Through Rate | Average Cost Per Click | Average Cost Per Call |
|---|---|---|---|---|
| Local Services Ads | $55.15 | 3.11% | $8.94 | $59.15 |
| Pay-Per-Click | $160.77 | 0.27% | $2.69 | $160.77 |
| Air Conditioning Sales | Average Cost Per Lead | Average Click-Through Rate | Average Cost Per Click | Average Cost Per Call |
|---|---|---|---|---|
| Local Services Ads | $50.91 | 3.28% | $6.62 | $54.60 |
| Pay-Per-Click | $160.77 | 0.27% | $2.69 | $160.77 |
| Heating And Furnaces | Average Cost Per Lead | Average Click-Through Rate | Average Cost Per Click | Average Cost Per Call |
|---|---|---|---|---|
| Local Services Ads | $62.18 | 3.05% | $7.92 | $68.03 |
| Pay-Per-Click | $68.03 | 0.13% | $5.47 | $66.02 |
Based on these sample tables, average cost per lead and click-through rate for Google LSA is better than Pay-per-click ads. This translates to cost savings when it comes to booked calls.
Google LSA allows you to choose the services you want to offer at any given time. Meaning, you ONLY pay for calls for the service(s) you select! The dashboard allows you to choose which services you want to turn on or off under the HVAC vertical.
WARM UP TO SUCCESS WITH REAL TIME MARKETING AND GOOGLE LSA
Here are some of the benefits that HVAC businesses can expect to gain from Real Time Marketing's Google LSA package:
INCREASED VISIBILITY IN SEARCH RESULTS
Google LSA ensures that your HVAC business stands out prominently at the top of search results when potential customers search for HVAC services in your area. This prime position significantly boosts your visibility, making it more likely for potential clients to notice your services and choose your business over competitors.
INCREASED TRUST AND CREDIBILITY
Google LSA comes with the Google Guarantee, which is a stamp of approval from Google itself. When customers see the Google Guaranteed badge next to your HVAC business, they instantly gain confidence in your reliability and trustworthiness. This added credibility can be a key factor in their decision-making process.
IMPROVЕD LЕAD QUALITY
With Google LSA, you have a better chance of attracting highly qualified leads. Since your ad appears when users are actively seeking HVAC services, the likelihood of receiving inquiries from individuals genuinely interested in your services is higher. This leads to more productive and valuable interactions with potential clients.
COST-EFFECTIVE ADVERTISING
One of the most attractive aspects of Google LSA is its cost-effectiveness. You only pay when a potential customer contacts you directly through the ad, making every dollar you spend highly efficient. This pay-per-lead model means you're not wasting resources on clicks that don't convert into real business opportunities, as is often the case with traditional pay-per-click advertising.
EASY LEAD MANAGEMENT
Google LSA offers a streamlined lead management system. You receive inquiries directly through the platform, making it easy to track and manage potential leads. This simplifies your workflow, making sure you don't miss out on any opportunities and can promptly respond to customer inquiries.
ACCESS TO PERFORMANCE DATA
Real Time Marketing's Google LSA package includes access to performance data, which includes the number of leads generated, the cost per lead, and other key metrics. This data empowers you to fine-tune your advertising strategy, making it more effective over time by focusing on what works best for your HVAC business.
Real Time Marketing’s Google LSA package is a game-changer for your HVAC business. With the help of our team of digital marketing experts, Google LSA can help you simplify lead management and provide you with valuable performance data, ultimately helping your HVAC business thrive in a competitive market.
A QUICK GUIDE ON THE PROCESS OF GOOGLE GUARANTEE ADS
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When a potential HVAC customer turns to Google in search of services like "HVAC repair near me" or "emergency HVAC services," that's when the Real Time Marketing Google Local Services Ad (LSA) package springs into action.
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Your HVAC business's Local Services Ad, proudly showcasing the Google Guaranteed badge, takes center stage right at the top of Google's search results page. This prime placement ensures maximum visibility and bolsters your credibility in the eyes of potential clients.
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The customer, impressed by your Google Guaranteed status, takes the next step and directly contacts your HVAC business through the Local Services Ad.
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Upon receiving this inquiry, you confirm whether the requested HVAC service falls within your designated service areas. If it does, you efficiently schedule and validate the booking, securing a potential job and a satisfied customer.
The Google Guarantee process streamlines the customer's journey, making it easier for them to find and choose your HVAC business. By proudly displaying the Google Guaranteed badge on your Local Services Ad, you instill trust and confidence in potential customers. This, in turn, translates into inquiries and bookings for your HVAC services. In essence, this process serves as a robust tool for your business, making your customers feel secure and assured while you continue to deliver top-notch HVAC services within your service areas.
GET THE COOLEST ROI WITH GOOGLE LSA
To participate in Google Local Services Ads, you need to meet the following requirements:
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Business License And Insurance
To establish credibility and reliability, you must possess the necessary documents to provide services in the areas where you want to advertise.
- Owner license (state or province level)
- Business license (state or province level)
- Insurance (general liability insurance and professional liability insurance)
Google will verify these during the application process.
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Background Check
As part of the application process, all business owners and employees providing services must pass a background check. This includes a check of criminal and sex offender databases and a background check on your HVAC business entity.
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Good Reputation
A stellar reputation is the cornerstone of success in the digital landscape. Your HVAC business must maintain a positive standing with customers, reflecting high ratings and a substantial number of positive reviews on Google.
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Service Area
For your HVAC business to be eligible, it must be located where Google Local Services Ads are accessible. Currently, this includes many cities and regions in the United States and Canada.
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Compliance With Google Policies
Your HVAC business must comply with all of Google's policies, including those related to ad content, customer privacy, and data security.
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Usage Of The Google Local Services Ads Platform
You must use the Google Local Services Ads platform to manage your ads and communicate with customers who contact you through the platform.
EXPERT ASSISTANCE FOR YOUR GOOGLE LSA CAMPAIGNS
If you're having trouble with your Google Local Services Ads campaign, Real Time Marketing can help you troubleshoot and find solutions. Here are some common issues you might encounter and how Real Time Marketing can help:
ADS NOT SHOWING UP
If you're not seeing your Google LSA pop up in search results, don't worry. We're here to assist you at Real Time Marketing. We can take a closer look at your campaign settings to make sure you're targeting the most relevant keywords and service areas. Plus, if there are any technical glitches causing your Google LSA not to show up, we'll pinpoint and resolve them for you. Your visibility matters to us, and we're here to ensure your Google LSA shines bright where it matters most.
LOW CONVERSION RATES
If your campaign is bringing in leads but those leads aren't turning into paying customers, we're here to help at Real Time Marketing. Our goal is to take a closer look at your Google LSA and figure out what might be stopping potential customers from booking your services. Then, we'll work with you to find solutions and get those leads converted into happy customers. Your success is our priority, and we're here to make it happen.
Real Time Marketing can work with you to troubleshoot any issues you might be having with your Google Local Services Ads campaign and help you find solutions that improve your results and maximize your ROI.
REAL TIME MARKETING: YOUR HOTTEST PARTNER IN SUCCESS
Real Time Marketing is a trusted partner for HVAC businesses looking to get the most out of their Google LSA campaigns. Our team of digital marketing specialists has years of experience managing and optimizing Google LSA for HVAC, and we have a proven track record of delivering results.
When you choose Real Time Marketing for your LSA needs, you can expect the following:
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Expert guidance:
We'll work with you to understand your business goals and help you develop a custom LSA strategy that fits your needs and budget.
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Results-driven approach:
We use data and analytics to measure the success of your campaign and make adjustments that improve your ROI.
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Transparency and communication:
We'll keep you informed about the performance of your campaign and provide regular reports and updates.
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Dedicated support:
Our team is always available to answer your questions and help you troubleshoot any issues that arise.
Ready to get started with Google Local Services Ads and take your HVAC business to the next level? Contact the experts at Real Time Marketing today to schedule a consultation and learn how we can help you achieve your marketing goals.
We also provide other digital marketing services for plumbers...
