Trenchless Triumph with Real Time Marketing’s Google LSA Package
In the world of trenchless pipe and sewer services, being visible when potential customers need you most is crucial. That's where Real Time Marketing's Google Local Services Ads (LSA) for Trenchless Pipe and Sewer businesses come into play. In this comprehensive guide, we'll take you through everything you need to know about Google LSA for this industry, from what it is to what you can expect from Real Time Marketing's specialized services.
WHAT ARE GOOGLE LOCAL SERVICES ADS?
Google Local Services Ads (LSA) are designed to connect local trenchless pipe and sewer service providers directly with potential customers in their area. These ads appear at the top of Google search results when people search for services like trenchless pipe repair and sewer solutions. This tool makes it easy for customers to find and contact local businesses specializing in trenchless pipe and sewer services.
When it comes to trenchless pipe and sewer businesses, Google LSA offers a cost-effective advantage. Here's how it works: You're only charged when a potential customer contacts your business and schedules a service call through the ad. This means that every dollar you spend goes towards generating actual leads and inquiries. Unlike traditional pay-per-click advertising, where you're charged for every click, regardless of whether it leads to a booked service, Google LSA ensures that your budget is spent efficiently, targeting those most likely to become your valued customers.
This is a sample of the average costs and rates of Local Services Ads and pay-per-click advertising for plumbing services:
| PLUMBING SERVICES | Average Cost Per Lead | Average Click-Through Rate | Average Cost Per Click | Average Cost Per Call |
|---|---|---|---|---|
| Local Services Ads | $48.91 | 2.87% | $8.67 | $51.94 |
| Pay-Per-Click | $116.75 | 0.15% | $3.63 | $116.75 |
Based on this sample table, participating in Google LSA translates to lower costs per lead, higher click-through rates, booked jobs, and very good ROI. A typical plumbing job costs around $150 to $400, so the $51.94 investment on a booked call is worth every penny.
Google LSA allows you to choose the services you want to market. Meaning, you ONLY pay for calls for the service(s) you select! The dashboard enables you to customize which services you want to turn on or turn off under the plumbing category, based on what services you need to sell at a given time.
Increased visibility
in search results
Google LSA offers a remarkable boost in visibility for trenchless pipe and sewer businesses. Your LSA appears prominently at the top of Google search results when potential customers seek services in your area. This prominent position greatly enhances your visibility, making it more likely for potential clients to discover your trenchless pipe and sewer services compared to competitors.
Increased trust
and credibility
Google LSA comes with the coveted Google Guarantee, which is a powerful trust signal. When customers see your Google Guaranteed badge next to your trenchless pipe and sewer business, they instantly gain confidence in your reliability and trustworthiness. This heightened credibility often leads to more inquiries and conversions.
Improvеd lеad
quality
Google LSA not only brings in more leads but also tends to attract highly qualified ones. Since your ad is displayed when users are actively searching for trenchless pipe and sewer services, the chances of receiving inquiries from individuals genuinely interested in your services are significantly higher. This translates into a more efficient use of your time and resources, as you engage with potential clients who are more likely to convert into paying customers.
Cost-effective
advertising
Google LSA operates on a pay-per-lead basis, ensuring that you only pay when a potential customer contacts your trenchless pipe and sewer business and schedules a service. This eliminates the wasteful spending associated with traditional pay-per-click advertising, where you pay for every click, whether or not it results in a genuine lead. The cost-effectiveness of Google LSA allows you to maximize your marketing budget.
Easy lead
management
Google LSA streamlines lead management for your trenchless pipe and sewer business. You receive inquiries directly through the platform, making it easy to track, respond to, and manage potential leads. This simplifies your workflow and ensures that you can promptly follow up with potential clients, increasing the chances of converting leads into customers.
Access to
performance data
Google LSA provides valuable insights into the performance of your ads. You can access data on the number of leads generated, the cost per lead, and other essential metrics. This data empowers you to fine-tune your advertising strategy, making it more effective over time. With access to performance data, you can make informed decisions about your marketing budget and strategy, ensuring that your ad dollars are used efficiently and effectively.
A Quick Guide on the Process of Google Guarantee Ads
Google LSA offers an additional layer of trust through the Google Guarantee. When customers see your Google Guaranteed badge, they know you've passed Google's rigorous background check. This enhances their confidence in choosing your trenchless pipe and sewer business.
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When a potential customer turns to Google in search of services like "trenchless pipe repair near me" or "emergency sewer services," that's when Real Time Marketing's Google LSA for Trenchless Pipe and Sewer businesses shines.
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Your trenchless pipe and sewer business's LSA takes the spotlight at the top of Google's search results page, proudly displaying the Google Guaranteed badge. This prime position ensures not only maximum visibility but also enhances your credibility in the eyes of potential clients.
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Now, the intrigued customer, impressed by your Google Guaranteed status, takes the next step and directly contacts your trenchless pipe and sewer business through the Local Services Ad.
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Upon receiving this inquiry, you swiftly confirm whether the requested trenchless pipe or sewer service falls within your designated service areas. If it does, you efficiently schedule and validate the booking, securing a potential job and a satisfied customer.
The Google Guarantee process streamlines the customer's journey, making it easier for them to find and choose your trenchless pipe and sewer business. By proudly displaying the Google Guaranteed badge on your Local Services Ad, you instill trust and confidence in potential customers. This, in turn, translates into a surge of inquiries and bookings for your trenchless pipe and sewer services. Essentially, this process serves as a powerful tool for your business, making sure that customers feel secure and assured while you continue to deliver top-notch trenchless pipe and sewer solutions within your service areas.
How to Get Started with Google Local Service Ads
To participate in Google Local Services Ads, you need to meet the following requirements:
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Business license and insurance
To establish credibility and reliability, you must possess the necessary documents to provide services in the areas where you want to advertise.
- Owner license (state or province level)
- Business license (state or province level)
- Insurance (general liability insurance and professional liability insurance)
Google will verify these during the application process.
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Background Check
As part of the application process, all business owners and employees providing services must pass a background check. This includes a check of criminal and sex offender databases and a background check on your trenchless pipe and sewer business entity.
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Good reputation
A stellar reputation is the cornerstone of success in the digital landscape. Your trenchless pipe and sewer business must maintain a positive standing with customers, reflecting high ratings and a substantial number of positive reviews on Google.
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Service area
For your trenchless pipe and sewer business to be eligible, it must be located where Google Local Services Ads are accessible. Currently, this includes many cities and regions in the United States and Canada.
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Compliance with Google policies
Your trenchless pipe and sewer business must comply with all of Google's policies, including those related to ad content, customer privacy, and data security.
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Usage of the Google Local Services Ads platform
You must use the Google Local Services Ads platform to manage your ads and communicate with customers who contact you through the platform.
Frequently Asked Questions
Expert Assistance for Your Google LSA Campaigns
If you're having trouble with your Google Local Services Ads campaign, Real Time Marketing can help you troubleshoot and find solutions. Here are some common issues you might encounter and how Real Time Marketing can help:
ADS NOT SHOWING UP
If you're not seeing your Google LSA in search results, don't worry! Real Time Marketing is here to assist you. We can take a closer look at your campaign settings to ensure you're targeting the right keywords and service areas. Plus, if there are any technical hiccups causing your LSA not to appear, we'll uncover and resolve them for you. Your online visibility matters to us, and we're here to make sure you're getting the most out of your Google LSA.
LOW CONVERSION RATES
If your marketing campaign isn't turning leads into paying customers, don't worry. Real Time Marketing is here to help. Our goal is to take a closer look at your LSA and figure out what might be stopping potential customers from booking your services. Then, we'll work with you to find solutions to overcome these obstacles. Your success is our priority, and we're here to make it happen.
Real Time Marketing can work with you to troubleshoot any issues you might be having with your Google Local Services Ads campaign and help you find solutions that improve your results and maximize your ROI.
Ready to Make Your Pipe Dreams Into Reality?
Real Time Marketing is a trusted partner for trenchless pipe and sewer businesses looking to get the most out of their Google LSA campaigns. Our team of digital marketing specialists has years of experience managing and optimizing Google LSA for trenchless pipe and sewer, and we have a proven track record of delivering results.
When you choose Real Time Marketing for your LSA needs, you can expect the following:
Are you all set to get started with Google Local Services Ads and take your trenchless pipe and sewer business to the next level? Contact the experts at Real Time Marketing today to schedule a consultation and learn how we can help you achieve your marketing goals.
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