A verified Google Business Profile is one of the most important tools for any business to establish an online presence, increase visibility, and attract potential customers. There are times, however, that some business owners receive a notification from Google to have their profile reverified. This is not always a cause for concern, but it is important to understand why this may happen and what steps to take.
Changes to Business Information
Making significant changes to your business details—like updates to your business name, address, phone number, or category—can prompt a re-verification request. Google may require re-verification to confirm that the new details are correct and that the business is still legitimate. If a business relocates, the address change alone is often enough to trigger this process.
While it may seem like a hassle at first, this part of GMB marketing is actually beneficial for businesses. It guarantees that everything displayed on your profile remains accurate and up-to-date for potential customers. It also helps to prevent fraudulent or illegitimate businesses from falsely claiming your business’s identity.
Suspicious or Unusual Activity
Google takes the authenticity of its business profiles seriously, so any suspicious activity may lead to re-verification. This can include frequent alterations to key information, sudden spikes in reviews or ratings, or multiple users making conflicting edits. Google’s algorithms are designed to spot patterns that could indicate fraudulent behavior. Being flagged means you will need to verify your business again to prove it is legitimate and that the account has not been compromised.
Ownership or Management Shifts
When a business undergoes an ownership transfer, Google may ask for re-verification to confirm that the new owner has the right to manage the GMB website. This can happen if a business is sold, if there is a change in business structure, or if a new user claims the profile. Google wants to prevent unauthorized access and safeguard business listings from potential misuse.
Inactivity or Lack of Engagement
A business profile that remains dormant for a long time is likely to be subject to re-verification. Google wants to keep its listings updated with active businesses. If there is little to no engagement, such as posting updates, responding to reviews, or answering customer questions, Google may facilitate re-verification to check that the business is still operational. Stay in the game by regularly logging into your Google Business Profile Manager dashboard to upload new photos, share posts, and respond to customer inquiries.
Let Us Keep Your Business Profile Thriving!
Real Time Marketing is here to help you build and maintain a strong online presence that will continue to drive leads and conversions for your business. Achieve high visibility in local searches through reliable Google Business Profile management services, where our specialists handle the most important aspects of your profile so you can focus on running your business.
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