A Google Business Profile (GBP) can work wonders for your business’s online visibility and credibility, but only if optimized to its fullest potential. While providing accurate general profile details like business name, address, and hours of operation is important, Google Business Profile attributes can help your profile stand out, rank higher in search results, and attract potential customers.
What are Google Business Profile Attributes?
Attributes are descriptive details that give potential customers more information about your business. These may include features such as wheelchair accessibility, outdoor seating, free Wi-Fi, or specific payment methods. Depending on your industry, you may also see industry-specific attributes like “delivery” for restaurants and “appointment required” for service businesses.
Businesses can set up attributes through their Google Business Profile Manager dashboard, and they will then appear on their profile for potential customers to see. These details can be incredibly helpful in providing a comprehensive overview of your business and its offerings.
How Attributes Can Boost Local SEO
Attributes contribute to your local SEO and GMB marketing efforts by aligning your profile with specific user queries. For instance, if someone searches for “restaurants with outdoor seating near me,” Google will prioritize businesses with the “outdoor seating” attribute. Similarly, underlining attributes like “LGBTQ+ friendly” or “women-owned business” can make your business more visible to audiences looking for inclusive or socially conscious establishments.
Choosing the Right Attributes for Your Business
Begin by reviewing the options available for your business category. Focus on attributes that are both relevant to your business and valuable to your customers. A café might highlight “free Wi-Fi” and “pet-friendly,” while a plumbing company could emphasize “24/7 availability” or “emergency service.” If your business undergoes changes—such as adding a drive-through or expanding your payment options—make sure to also reflect these updates on your GMB service profile.
Prompting Customer Engagement Through Attributes
Aside from increasing visibility, attributes also help your business build trust with potential customers. Specific details like “curbside pickup” or “contactless payments” demonstrate that you prioritize convenience and safety. This can lead to more clicks on your GMB website, calls to your business, or requests for directions.
Moreover, these attributes can help set customer expectations. For example, if you list “appointment only,” it tells potential clients that walk-ins may not be available, avoiding frustration. Clear and honest communication through attributes helps create a positive customer experience, encouraging more reviews and repeat business.
Make the Most of Your Google Business Profile
As modern consumers increasingly rely on online resources to make purchasing decisions, your Google Business Profile is a powerful tool for attracting and retaining business. Take full advantage of every available feature—including attributes—to showcase your business’s unique qualities and value to potential customers. Real Time Marketing offers top-notch Google Business Profile management services, with our seasoned specialists ready to help you leverage this platform for your business’s success.
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