With the growing prevalence of voice assistants and smart speaker devices, more and more people are using voice search to find products and services online. And why not? It’s quick, convenient, and hands-free. This shift in user behavior makes it all the more important for businesses to adapt and optimize their online presence for voice search. A Google Business Profile manager will be able to provide several tips and tricks on how to do this, but here are a few key points to keep in mind:
Understand Voice Search Queries
Voice search tends to differ from text-based searches in terms of language and intent. People typically use more conversational phrases when they speak rather than when they type. For instance, someone may type “best restaurants in town,” but say, “What are the best places to eat near me?” As a business, you need to get a grasp of these nuances and incorporate them into your content. Consider using natural language and long-tail keywords in your GMB marketing efforts to better match user queries.
Optimize Business Information
An experienced GMB service provider will tell you that your Google Business Profile must contain accurate and comprehensive information about your business. This includes the name, address, and phone number (also known as NAP), as well as your operating hours, website, and categories. Particularly for voice search, clarity is important. Search engines prioritize straightforward, concise information that can be delivered quickly through voice responses. Verify that your business details are consistent across all online platforms to bolster credibility and improve search performance.
Encourage Customer Reviews
Customer reviews significantly influence voice search results. When users ask for recommendations, voice assistants often prioritize businesses with high ratings and positive reviews. Encourage satisfied customers to leave reviews on your GMB website. Also respond to reviews, both positive and negative. This interaction not only boosts your business’s credibility but also signals to search engines that your business is active and customer-focused.
Utilize Google Posts and Q&A Features
Google Posts and the Q&A section of your GBP are valuable tools for voice search optimization. Google Posts allows you to share updates, promotions, or events directly on your profile, providing fresh content for search engines to index. Meanwhile, the Q&A feature lets you address common inquiries, which can be particularly helpful for voice search users looking for quick answers.
Level Up Your Business with Voice Search Optimization
We at Real Time Marketing include voice search optimization as an essential aspect of our Google Business Profile management services. Our team of experts stays updated on the latest voice search trends and techniques to help businesses like yours improve their online visibility and stay ahead of the game. Contact our specialists today to get started!
