There’s no doubt that Google Guaranteed is an incredibly valuable and sought-after designation for any business. Not only does it provide a sense of trust and security for potential customers, but it also helps you stand out in highly competitive search results. Read on as our experts at Real Time Marketing discuss common challenges that some businesses face in the Google Guarantee program and provide actionable tips on overcoming them.
Understanding the Requirements
The criteria for obtaining the Google Guaranteed badge and being able to run Google Guaranteed ads include having a verified business profile, meeting certain eligibility standards, and completing a background check. Many businesses may find the guidelines confusing or overwhelming. To overcome this, take the time to carefully read through Google’s guidelines and ensure that you have all the necessary information readily available. This preparation can save you time and prevent mistakes during the application process.
Completing the Background Check
This process may take time and requires detailed information about your business, including ownership and operational history. Sometimes, the check may return results that require further clarification. Gather all the relevant documentation about your business beforehand. Having clear records can help speed up verification. If issues arise, promptly contact Google to clarify any discrepancies. While the whole process may seem daunting, being Google Guaranteed is well worth the effort, making local lead generation and customer retention more efficient.
Customer Reviews and Ratings
Another vital aspect of gaining the Google Guaranteed badge is accumulating positive customer reviews. Google takes into account both quality and quantity when assessing your business’s credibility. This can be intimidating for newer businesses with limited reviews. To tackle this, encourage satisfied customers to leave honest reviews online. You can do this by providing exceptional service and gently asking for feedback. Additionally, respond to existing reviews, whether positive or negative, to show that you value customer input and engagement.
Inconsistent Online Presence
Google places great emphasis on the consistency of your online presence. Inconsistencies in business information across different platforms (e.g., websites, social media, directories) can raise red flags during the verification process. Regularly audit your online listings to ensure that your business name, address, phone number, and other details are consistent across all platforms. Use local advertising tools like Google My Business to manage and update your information easily, reducing the risk of discrepancies that could delay your application.
Ready to take your business to the next level with Google Guaranteed? It may seem like a difficult process, but don’t let common hurdles hold you back. Real Time Marketing also specializes in Google Adwords management services, helping you optimize your Google Guaranteed ads and drive more leads to your business. Contact our digital marketing experts today to get started.
