What You Are Paying for in a Maintenance Plan
One invoice line covers wildly different amounts of work. Three questions separate a genuine maintenance plan from server space with a margin on top.
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Uncategorized Articles, Page 4
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Your Logo Will Be Shown as a Circle
Your logo was drawn to be read from thirty feet; Google shows it as a circle a centimetre across. You need a set of versions, and the vector file you may not own.
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Your Phone Number in Bright Sunlight
Typography for a contractor is not taste. It is whether a homeowner can read and tap your phone number outdoors, one-handed, on a dimmed screen, with older eyes.
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What a Homeowner Sees in Your Listing
Every listing in the block shows the same badge, so your star rating and review count do nearly all the work of choosing between you. What the card shows, and which parts you control.
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Infographics Are Usually the Wrong Spend
The infographic belongs to an era when a graphic reliably earned links. That stopped working, and most contractors buying one now get a decorative image.
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How Often Should a Retargeting Ad Show?
A cap limits how often one person sees your ad. For a local trade it matters more than for a national brand, your audience is small enough to absorb the whole budget.
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Where Retargeting Starts to Feel Creepy
Retargeting feels intrusive when the ad reveals what the platform knows. For a trade that line is closer, because the subject is a problem inside someone's home.
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Ad Fatigue Is a Social Problem, Not a Search One
If your search click-through rate is falling, fatigue is rarely the cause: search audiences turn over constantly. What to check instead, and where fatigue is real.
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When Paid Social Is Worth It for a Contractor
For a contractor these are not alternatives, they are stages. Fill search first; paid social earns its place in four specific cases, one of which is recruiting.
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Why Some Local Posts Get Shared
Forty shares inside your service area beat forty thousand nationally. The three mechanisms that actually make a contractor's post travel, and the one everybody copies that does not.
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