From 171 calls to 1,406 per year.
722% growth on Google LSA.
Fast Air Repair started their Local Services Ads campaign in mid-2021 with a partial year and a modest budget. Four years later, they're generating over 1,150 verified leads annually and have built the kind of compounding LSA presence that their competitors can't easily catch up to.
Google Local Services Ads appear above everything else in search results, including paid ads and the map pack. Businesses only get charged when a real customer calls. For an HVAC company in Florida, this is about as targeted as advertising gets.
About Fast Air Repair
Fast Air Repair handles AC repair, installation, and maintenance for homes and businesses in the Dunnellon area. In central Florida, where a broken AC unit isn't an inconvenience but a genuine problem, customers don't browse. They search, they call, and they expect someone to pick up. Fast Air Repair needed a lead channel that could match that urgency.
They brought in Real Time Marketing to take over their Google Local Services Ads, a channel that puts their listing at the very top of search results and only charges for verified customer calls. Four years in, the numbers tell the story.
Why Local Services Ads work for HVAC
Not every ad channel is a good fit for home service businesses. LSA happens to be one of the best matches in digital advertising for HVAC companies, and here's why.
In LSA, everything comes down to Cost Per Lead Charged (CPL), which is what you actually pay per verified customer call after disputes are settled. Fast Air Repair's CPL started at $36.82 in 2021 and reached $81.28 by 2025, a natural rise as the market matured and the budget scaled. That 2025 number sits at the efficient end of the HVAC LSA market, where most businesses pay between $80 and $150 per lead. The real story is that while CPL roughly doubled, lead volume grew 746%.
Four years of compounding growth
The best way to understand Fast Air Repair's results is not just the final numbers, but how each year built on the last. LSA rewards accounts that stay active, accumulate reviews, and get optimized consistently. That's exactly what happened here.
What happened each year
Partial year, April through December. The account is brand new, so Google's algorithm is still learning what kind of jobs Fast Air Repair handles and where. Even so, 171 calls at under $37 per lead is a strong start. This year is really about building the foundation that makes every year after it better.
The first full year and the account more than triples in call volume. The algorithm trust built in 2021 pays off quickly. Budget scaled to $20,532 as results justified the investment. August alone brings 110 calls, the first taste of what Florida's AC season looks like when LSA is working. Impressions jump from under 10,000 to over 33,000.
July hits 185 calls, a new record at the time. Growth is strong through summer, but there's a notable drop in the last three months of the year. October, November, and December combined bring only 12 calls, compared to 93 the year before. A budget and bid strategy adjustment was clearly needed heading into 2024, and that's exactly what we worked on.
Call growth slows to 7% for the year, but that's intentional. The focus this year was fixing the Q4 problem and building a more consistent, year-round campaign. It worked: October through December delivered 68, 51, and 45 calls respectively, compared to 2, 4, and 6 the year before. May and June each hit 171 calls. The account is now stable and ready to scale.
The best year yet. July hits 236 calls, the all-time single-month high for the campaign. Budget invested: $93,551. Off-season performance holds steady across the winter months, which means the foundation laid in 2024 is paying off. Total leads charged cross 1,100 for the first time. This is what a well-managed, mature LSA account looks like.
Florida's HVAC seasonality
Anyone running HVAC ads in Florida needs to account for how dramatically demand shifts across the year. Managing budget around these patterns is a big part of what drives efficiency.
Spending more, getting more
Fast Air Repair's budget grew every year, from $5,007 in a partial 2021 to $93,551 in 2025. A budget increase only makes sense if the results grow proportionally, and in this case they did. Here's the full picture.
| Year | Total Calls | Call Growth | Leads Charged | Lead Growth | Budget | Cost Per Lead | Impressions |
|---|---|---|---|---|---|---|---|
| 2021* | 171 | Start | 136 | Start | $5,007 | $36.82 | 9,935 |
| 2022 | 529 | +209% | 396 | +191% | $20,532 | $51.85 | 33,610 |
| 2023 | 874 | +65% | 700 | +77% | $43,255 | $61.79 | 54,827 |
| 2024 | 937 | +7% | 777 | +11% | $55,125 | $70.95 | 63,893 |
| 2025 | 1,406 | +50% | 1,151 | +48% | $93,551 | $81.28 | 68,015 |
| 2026† | 327 | N/A | 292 | N/A | $26,259 | $89.93 | 18,356 |
| * 2021 is a partial year, April through December. † 2026 data runs through May only. Total growth 2021 to 2025: Calls +722.2%, Leads +746.3%, Budget +1,768.4%, Impressions +584.8%. CAGR: Calls +69.9%/yr, Leads +70.4%/yr, Impressions +61.4%/yr. | |||||||
Fast Air Repair's 2025 CPL of $81.28 is competitive for HVAC LSA, where most markets run between $80 and $150 per verified call. CPL has grown naturally over four years as the market matured and the budget scaled, but the key point is what happened to lead volume over that same period: it grew 746%. A rising CPL only matters if the returns don't keep up. Here, they more than kept up.
What active LSA management actually looks like
LSA is not a set-it-and-forget-it channel. Google's algorithm actively rewards accounts that stay engaged, earn reviews, and get managed well. Here's what we did every month to keep Fast Air Repair's campaign growing.
Google ranks LSA listings partly based on how many reviews an account has and how recent they are. We put a review process in place so that after every completed job, Fast Air Repair was consistently prompting happy customers to leave feedback. More reviews means better placement, which means more impressions, which means more calls. It compounds.
Until mid-2024, every call was monitored, and non-qualifying leads (spam, wrong numbers, and irrelevant inquiries) were disputed with Google to protect CPL efficiency and ensure clients were only charged for genuine customer contacts.
Today, lead quality is improved through ongoing feedback to Google, with leads rated based on relevance. This helps Google’s AI better understand the types of leads clients want, improving lead qualification accuracy over time.
Spending the same amount every month in Florida is a mistake. The AC season runs roughly May through September, and demand in July can be four or five times what it is in January. We scaled the budget up before peak season hit, pulled back in the slower months, and made sure Fast Air Repair was capturing the most calls when demand was highest. The Q4 2023 drop was a clear signal that the off-season budget strategy needed work, and we fixed it before the following year.
A complete LSA profile ranks better. We made sure every relevant service category was selected, business hours were accurate including emergency availability, and licensing and insurance documents stayed current. These details seem small but they factor into how Google decides which businesses to show.
We reviewed the account every month and the call logs every week. When something was off, we caught it quickly. When the data showed an opportunity, we moved on it. The 236-call July 2025 wasn't luck. It came from having the budget positioned correctly, the profile optimized, and the account in good standing with the algorithm.
Nearly 7x more people finding Fast Air Repair
LSA impressions track how many times the listing appeared at the top of a relevant Google search. Starting at 9,935 in 2021, that number reached 68,015 by 2025. That growth in visibility is the engine behind everything else. More people finding the listing means more calls, and more calls means more jobs.
What four years of LSA actually built
Fast Air Repair went from 171 calls in a partial launch year to 1,406 in 2025. That's a 70% compound annual growth rate over four years of consistent management. The campaign didn't get there by luck or by spending more money indiscriminately. It got there because every year the account got a little stronger: more reviews, better seasonal budget positioning, tighter lead verification, and a profile that Google learned to trust.
The 2024 consolidation year is a good illustration of this. Call growth slowed to 7%, but the work done that year fixed a real problem and set up 2025's record performance. That's what long-term campaign management looks like in practice.
For HVAC businesses in competitive markets, Google Local Services Ads is one of the most direct paths between an ad dollar and a phone call. Fast Air Repair's results show what's possible when the channel is managed well and given time to compound. If your business isn't getting results like this from LSA, there's a reason, and it's usually fixable.
Ready to be the first call
in your market?
Fast Air Repair grew from 171 calls to 1,406 in four years. If your HVAC or home service business is running LSA without results like that, let's talk about why and what we'd change.