The most important thing your website does for you is to establish you as an expert in your field. People need to see that you have the degrees, knowledge, and experience as soon as they click on the page. Your website should establish you as an important community member, and highlight you are professional achievements.

Your website should be easy to navigate. Your potential patients should be able to find out information about insurance, scheduling, and the philosophy you bring to your dental practice. If they have to look around to find contact information or what kind of services you provide, they are more likely to click out and go to your competition. The information on your website should be clear and easy to find.

People searching for businesses in their local area is one of the most common reasons people use Google during their day. Even though you will probably add other advertising methods to your marketing mix, your website remains the foundation of your efforts. Organic traffic still counts, and you want to be one of the first results that your patients see when they search for “dentist near me.” You need a company that knows how to do SEO-optimized content that gets you seen by your patients.

Mobile devices play an increasingly important role in how people search for businesses in their area. If your website does not display well on mobile devices, you are probably losing more business than you realize. Google expects websites to be mobile responsive and you will rank higher if yours is ready.