Google My Business / Google Business Profile Management for HVAC
Google My Business / Google Business Profile Management for HVAC Services
GMB for HVAC: Do you come up when people are looking for your services online?
Google My Business management is an excellent way to boost your business profile and bring in local customers to your HVAC business. Unlike your regular business profile on Google, GMB or Google Business Profile allows you to update your profile, keep your customers informed about seasonal maintenance, specials, and develop an ongoing conversation with them. If you have not thought about GMB, it is time to explore what it can do for you when you consult Real Time Marketing.
Why is Managing a Google My Business Profile a Must for HVAC Businesses?
According to Google, there are approximately 3.5 billion searches on its platform every day, and over 65% of them are looking for local products and services. A GMB profile allows you to be seen on Google Maps and it is crucial that your GMB profile or Google My Business Profile comes up in the search results.
Many businesses have unclaimed GMB profiles if at all non-existent. A GMB profile is usually automatically generated by Google or by users online who have visited your office or used your services. Your business profile is then open for customers to add photos, leave reviews, and ask questions. It can even be populated by information Google pulls from different places across the web. You cannot edit your business profile, and you have no control over it.
And so it is of extreme importance to create or claim your Google My Business profile and have it verified for you to have capability to edit it and ensure that the information there is correct. Once verified, you can now add content regularly such as product offers and updates, photos, posts, and more.
Real Time Marketing's GMB management for HVAC will handle everything from the creation or claiming of your Google My Business listing to optimizing your profile as well as managing and publishing content to your GMB listing.
How GMB Can Help Your HVAC Business Grow
Having a Google My Business account helps your business grow in several ways. First, you can make sure that your Google Business Profile has the correct information, but this service goes beyond just having the correct information. It allows you to build a listing that promotes your business, drives traffic to your website, and allows you to interact with your customers. Google Business Profile management is key to helping your HVAC business grow.
Make Your Business Stand Out
With Google My Business, you can optimize your profile to make sure you appear high on the search pages. When customers look for your business, you want to be one of the first ones they see and not your competition. Real Time Marketing can help you achieve this with keyword research and optimizing your profile for the Google business profile algorithm.
Another advantage of Google My Business is that it provides analytics that lets you know what your customers are searching for and how well your marketing efforts are working. This allows you to make adjustments and continue to grow your HVAC business.
Another way Google My Business can help is that it allows you to make regular posts, similar to social media platforms. This gives you a way to build relationships and interact with people in your local area. You can let them know about upcoming maintenance they need to do or about any specials that you currently have running. It gives you another contact point for managing customer relationships.
How Does Real Time Marketing GMB Management Work?
Our team uses a time-tested process for helping you optimize your Google My Business account. Here are the steps you can expect when you engage with our services.
Establishing Goals and Objectives
The first thing we do is to meet with you and get an idea of what you want to achieve for your business. We get to know your customers and what you feel makes you unique from your competitors.
The next thing we do is to analyze your competitors’ profiles and see what we could do to make yours stand out as a better choice for HVAC services. We also conduct keyword research to find out how to optimize your profile so that it appears on the first page of the business profile ranking.
Next, we use this information and develop a plan for helping you rise in the ranks and get the most out of your GMB account. Our experience includes many tried-and-tested methods to help get you there as quickly as possible.
The next thing to do is to put the plan in place. The best part is that we take care of everything, so you only have to focus on running your HVAC business.
Measurement and Feedback
The job is not finished once the profile is live. We use analytics to make sure it is getting the results you expect. If it is not, we can adjust it until it reaches your goals.
The job is not finished after the profile is live, optimized, or even performing the way we want it to. Keeping your rank requires ongoing monitoring to make sure that you stay ahead of your local competition.
Here is what we include in our GMB management services:
Here Are a Few Statistics About Google My Business
The average business appears in 1,009 searches per month, but you still have to entice them to click the link and contact you. About 56% of customers who find you on GMB will visit your website. All these go to show that GMB is an effective marketing tool if you know how to leverage it.
Experience Expert GMB Management for your HVAC Businesses Today!
Real Time Marketing provides expert GMB management for HVAC businesses in many locations. Our team is experienced and knows how to get the results you want and need. Optimizing your free Google business profile is a necessity because incorrect information could affect your bottom line instead of benefitting it. Google My Business is an excellent way to reach out to customers and let them know what makes you unique and why they should call you. If you are ready to get started, contact us, so we can meet with you to discuss your goals and objectives.
CONTACT THE LOCAL SEO AND GMB EXPERTS
Give Real Time Marketing a call today, so we can get started on developing your very own Google My Business optimization strategy right away. Our friendly team looks forward to hearing all about your company and your brand. Rest assured that we will be working with you every step of the way in boosting your local online presence, so schedule an appointment today!